Because Durango is such a small town, it's important that we also take advantage of the proximity of other cities in the region, and network outside of our own city limits. Jackie and I headed down to Mancos High School with some promotional postcards with information about the shop. We also stopped by Dolores High School to do the same thing. It's important that we get our name out as much as possible. Online shopping is hard on local businesses, and prom girls are often scammed out of hundreds of dollars when they buy knockoff dresses by mistake. By networking with postcards, we make sure that the teenagers know that they have a local option for shopping, and we can hopefully save some girls from the stress of a last minute scramble for a dress.
On Tuesday, March 25th, Occasions is partnering with a boutique in Cortez called Love on a Hanger for an event called Get Your Prom On! We will be bringing down several dresses to their shop for girls to try on, and we will have some live models there as well. There will also be hair and makeup artists there to offer their expertise, and there are going to be prizes and giveaways! This event will serve to bring us closer to the surrounding communities and hopefully make it easier for girls to find their dress without having to come all the way to Durango. In order to prep for the event, Jackie and I took postcards to Cortez High School, and we stopped by Love on a Hanger with one of our dresses to leave in the window for a couple weeks. We're hoping that our gorgeous purple gown will be an eye-catcher and will promote the event for us. To get info about the event, click here. When we got back to the shop, Jackie and I packed up the eleven dresses and five tuxedos that we will be taking to DHS tomorrow for their fashion show, as well as four of our mannequins which will sit next to their runway, just to give a couple more examples of the dresses that we carry. Tomorrow will be an early day!
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rachel gonzalesIntern at Occasions Durango, March 2014 |